Our story
The story of two friends
Florent and Guillaume met the way the important encounters often happen: around a good bottle. One came from the world of events, the other from wine. In July 2024, they stopped talking about the idea and brought it to life. L'Amicale du Raisin was born at 13 rue Joseph Vié, right in the heart of Saint-Cyprien.
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The team
Two backgrounds, one shared passion
Florent Ferro
President
Before L'Amicale, Florent spent years in high-level event production, from the Olympic Games to the Rugby World Cup and the Cannes Film Festival. Today he brings that same rigour to intimate gatherings, strong partnerships and a Business Club experience where every detail has its place.
Guillaume Noël
Co-founder
A lifelong wine enthusiast, Guillaume spent years exploring terroirs and estates before co-founding L'Amicale. He is the palate and memory of L'Amicale. He selects each bottle with uncommon exactingness, but above all with the desire to share without jargon or pretence.
L'Amicale du Raisin was founded in July 2024 around a simple conviction: wine is a social bond, not a luxury object to be enjoyed alone. By autumn, the first bespoke gift boxes had already left Toulouse for Paris, Lyon and beyond, answering companies that wanted something more considered than the usual corporate hamper.
Today, more than fifteen companies place their trust in the Business Club. Business leaders gather in the cellar each month for afterworks, tastings and conversations that sit well outside the usual meeting-room format. L'Amicale has built ties with Spacer's Toulouse Volley, the DYNABUY Midi-Pyrenees network and the Toulouse Chamber of Commerce.